◊ Guayaquil, Ecuador
Hello, I’m Iván Bernal [Berni] A Creative/Art Director, graphic designer and illustrator with 20+ years of experience. Ready to accept challenges and apply new and innovative ideas to build competitive projects. I help companies build brands, campaigns and ideas people actually remember.
[Let’s Work Together]
Most brands look good. Very few become memorable.
Anyone can make something pretty. I build ideas that communicate. Ideas that sell. Ideas that become part of a brand’s personality. Because design isn’t decoration. It’s strategy made visible.
[WHAT I DO]
Creative /Art Direction
I develop creative concepts, visual systems and campaigns that align business goals with memorable storytelling. From
brainstorming to final execution, Every piece works together to tell the same story.
Brand Identity
A logo is just the beginning. I create visual identities with personality, consistency and purpose. Brands that not only look professional but also feel authentic and are easy to recognize across every touchpoint.
Creative Strategy
Ideas solve problems before design does. I transform briefs into creative strategies by identifying the right message, defining the visual direction, and developing concepts that connect business objectives with audience needs.
Illustration
Some ideas deserve more than stock photos. I create custom illustrations, comics, character designs and editorial artwork that give brands a unique visual voice and help communicate ideas in ways photography simply can’t.
Creative AI
I integrate AI tools into my creative workflow to explore concepts faster, generate references, improve production and unlock new possibilities—while keeping human creativity and strategic thinking at the center of every project.
Social Media
I develop visual guidelines and creative systems that give brands a clear and recognizable presence across social media. From content direction and layout systems to campaign aesthetics, I ensure every post strengthens the brand instead of simply filling a feed.
[THE WORK]
[CLIENTS]
